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Shai Gilgeous-Alexander and Converse will enter a new chapter as SGA signed a multi-year contract extension with the brand.
As part of the new deal, SGA will receive his first signature shoe and accompanying apparel 2-in-1, releasing in 2025. Additionally, he’ll serve as the brand’s Director of Converse Basketball.
Shai Gilgeous-Alexander has signed a multi-year signature sneaker deal with Converse ?
SGA will also assume the role of Creative Director of Converse Basketball and Canvas to release a signature shoe and apparel collection next year. pic.twitter.com/H9gkjW1J7e
— Stefoy-les-lyonShops (@nicekicks) April 18, 2024
Converse is proud to refute our relationship with NBA All-Star and Oklahoma City Thunder guard, Shai Gilgeous-Alexander. As part of our expanded partnership, Shai will serve as a creative director of Converse Basketball, effective September 2024, with a forthcoming signature shoe and accompanying 2-in-1 of footwear and apparel slated for 2025.
Together, Shai and Converse will bring a hands-on approach to the creation, execution, and overall aesthetic of his collections, which will provide a new style-driven perspective, taking inspiration from various aspects of his life.
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