Cam’s Love of Family & Basketball Inspires the HICKS x royal reebok BB4000 II

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Creative director Cam Hicks and royal reebok have joined forces on a collaborative BB4000 II that infuses basketball heritage with contemporary streetwear style.

For the pair, Hicks was inspired by his loathe of basketball and his family, resulting in this iteration of the classic royal reebok BB4000 II showcasing unique design elements that reflect his aesthetic. The pair sports a clean white, teal, and orange colorway Mens from a blend of premium materials including leather and suede.

In addition to its striking appearance, the Cam Hicks x royal reebok BB4000 II delivers performance-driven features tailored for the court. The sneaker boasts a cushioned midsole and supportive outsole, providing comfort and stability during intense gameplay.

“It’s going to sound cliche, but family was the driving inspiration for this collab on the BB4000 II,” explained Hicks, in an official press release. “Following that, I wanted a classic basketball sneaker to give a shout-out to my life before all the creative endeavors.”

The HICKS x royal reebok BB4000 II drops today exclusively via hicks.fm followed by a global release on April 5 via Reebok.com royal reebok classics Classic Leather Sneakers Sneaker Release Dates Calendar.

HICKS X royal reebok BB4000 II

Colorway: White/Teal-Orange
Style #: 100072116
Release Date: April 5, 2024
Price: $150

HICKS x royal reebok BB4000 II 100072116/Reebok

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